Do you know perfume packaging design?

1. Factors affecting perfume packaging design

Perfume, as a luxury product, its own product quality and product consumption concept positioning have a great influence on its marketing effect. At the same time, when doing international business, the product packaging design should conform to the product consumption concept and aesthetic concept of the corresponding country. The mainstream concept is to determine the important development direction of perfume packaging design. Women are the mainstream of perfume sales, so when designing perfume packaging boxes, feminine elements should be added to the outer packaging. This element is reflected in the color and the texture of the outer packaging of the perfume. With the continuous progress and development of society, the audience of perfumes is constantly expanding. People of all walks of life use different perfumes, and their packaging design concepts are also different. The specific expressions are as follows:

l The influence of different external packaging designs among consumer groups. The outer packaging is the main basis for determining the positioning of perfume consumers. Different consumer groups have different appearance designs;

l The influence of consumer grades on external packaging design. Perfume is a luxury product, so the price of perfume is generally very high. In recent years, in order to expand the number of perfume consumers, perfume manufacturers have also developed relatively low-priced perfumes. This price difference, It should not only be shown in the quality of the perfume, but also in the perfume packaging;

l The type of perfume affects the design of the outer packaging. There are many types of perfumes. For different aroma types, the outer packaging designer should design packaging that fits its aroma, such as red for rose, yellow for osmanthus, green for green tea, etc. This kind of outsourcing design that fits the perfume type can make the perfume type more intuitive and objectively displayed to consumers.

2. Perfume packaging design principles

Perfume can not only bring fresh fragrance to people, but also enhance the temperament of consumers. Therefore, when designing perfume packaging boxes, designers should show the "temperament" of different perfume types according to different design schemes. While reflecting the brand characteristics, consumers should People have a sense of dependence on their products. In summary, the principles of perfume box design mainly include the following aspects.

l 1. Reflect the temperament of perfume. Different types of perfumes will show different temperaments. At the beginning of the design, the perfume outer packaging designer should first determine the perfume consumption position and the theme of the packaging design, and at the same time determine the overall packaging design according to the temperament of the consumer group form.

l 2. Reflect the brand characteristics. Perfume brand is an important basis for determining the value of perfume. Different brands of perfume have different composition and design styles. Under normal circumstances, consumers will choose a brand of perfume and will not easily change it. Therefore, designers should highlight the brand value of perfume when designing perfume packaging. This can not only combine the product with the company, but also Can play a very good role in publicity.

In conclusion

Through the detailed analysis of the packaging design of the perfume box above, it can be seen that the outer packaging design of the perfume is an important manifestation of the brand value and commercial value of the perfume. If the perfume distributor wants to achieve higher perfume marketing benefits, it must strictly follow the principles of perfume outer packaging design , Carry out reforms and innovations in the design of perfume outer packaging to fully reflect the temperament and brand value of perfume.

If you need perfume box design and production, please choose Yi Ding Peng Packaging Company. We provide customers with one-stop service of design and production. Up to now, we have produced countless perfume box products for customers, tell us For your needs, we will provide a solution that suits you.